Bridgeline Digital, Inc., The Digital Engagement Company™, today announced the launch of a new B2C website for the United States subsidiary of Triumph Motorcycles, Britain’s most iconic and largest motorcycle manufacturer.
Triumph’s online storefront is the first to launch on the new eCommerce Fulfilled™ platform offered by Bridgeline Digital in partnership with UPS Contract Logistics. eCommerce Fulfilled™ deeply integrates Bridgeline’s iAPPS Commerce platform with the UPS Warehouse Management System (WMS) and their supply chain logistics capabilities to provide customers with a seamless end-to-end solution.
With a long and celebrated history as one of the world’s leading high performance motorcycle brands, and as the fastest growing motorcycle brand in the U.S., Triumph sought to further expand their sales by offering a B2C channel as a service to their dealers in order to augment an already thriving dealer brick and mortar business model. The new website complements and strengthens Triumph’s network of 200+ dealerships across North America and drives a true multichannel experience for their customers.