PNC Communication Students Have New PR Concentration

By: Purdue University Northwest Last Updated: July 29, 2014

PNCPurdue University North Central Communication majors have a new academic option and may choose a concentration in Public Relations.

Students will have a broad selection of courses that will expose them to various aspects of the field, including Introduction to Public Relations, Problems in Public Relations, Writing for Mass Media and Introduction to New Media/Social Media Production.

Students will learn about writing news releases, research and campaign planning, event planning and promotion, crisis management, interviewing, public presentation skills, networking, interpersonal and team communication and social and mass medias.

In addition, students will be eligible to complete internships as part of the concentration while earning college credit and building their portfolios.

The Bureau of Labor Statistics projects public relations specialists employment growth of 12 percent through 2022, with an additional 27,400 jobs expected to be filled.

Further information on the Public Relations concentration at PNC can be obtained by contacting Dr. Scott Smithson, chair of the Department of Communication at (219) 785-5356 or email or visit