New Workshop Outlines Basics of Pinterest for Business

By: Northwest Indiana Small Business Development Center Last Updated: September 11, 2012

nwi-sbdcSocial Media Coach Kathy Sipple will help business owners understand the latest social medium that has skyrocketed into popularity.

Pinterest is an online pinboard that allows users to share, view and "pin" images to their profiles as well as organize the pins into groups based on tastes and interests.

"Pinterest is a visual social media site similar to an online magazine that collects the best articles in a pictorial fashion," Sipple said. "It is among the most viral of social media platforms and it has risen to popularity especially within lifestyle, food and beverage, travel, fashion, home, real estate and decorating industries."

Workshop Objectives

  • Pinterest overview and uses
  • The best businesses that will benefit
  • Examples of how it is used effectively
  • Creative ways to use it
  • Incorporating it into your social media marketing plan

WHEN: 8:30 to noon Thursday Sept. 13
WHERE: Purdue University Calumet Academic Learning Center, 9900 Connecticut Drive in Crown Point, 46307, in Room 221
COST: $50. Pre-registration and pre-payment are required as payments are not accepted at the event.