Marketing Workshop: Event to Help Participants Pinpoint Budget, Audience

nwi-sbdc"Who am I Trying to Reach and How Do They Find Me? Marketing for Success as a Small Business" will feature speaker Stacey Harris, account services director/partner at Morse and Harris Marketing.

Topics include learning ways to stretch marketing dollars and making the most of online marketing. A sample marketing plan for small businesses will be provided and light refreshments will be served.

WHEN: 6 to 7:30 p.m. Thursday Sept. 26
WHERE: Ivy Tech Community College Michigan City campus, 3714 Franklin St., in the Student Affairs multi-purpose room
SPONSOR: First Trust Credit Union
COST: $10. Pre-registration and pre-payment are required as payments are not accepted at the event.
QUESTIONS: 219-644-3513

Register online

"Through the workshop, we hope to help participants identify their target markets, decide on a feasible budget, and use that knowledge to decide on the best message and mediums for a positive effect on the bottom line. Knowing to whom you are marketing is the first step in crafting an effective message or establishing a brand."
- Stacey Harris of Morse and Harris Marketing

"The success of our business community is paramount to the current and future stability of our community. First Trust looks forward to co-partnering with the ISBDC and Ivy Tech Community College, offering a wide range of educational seminars, designed to help our small business community grow and prosper."
- Laurie Franke-Polz, marketing director for First Trust Credit Union