Lakeshore PBS extends partnership with Purdue University Northwest on TV Show

Lakeshore PBS extends partnership  with Purdue University Northwest on TV Show
By: Contributor Last Updated: April 25, 2019

Northwest Indiana PBS affiliate Lakeshore PBS partnered with Purdue University Northwest (PNW) two years ago to launch “Roundtable Perspective,” a half-hour educational program. Celebrating Purdue Northwest’s annual Day of Giving, Lakeshore is giving PNW $24,400 in airtime and advertising support to renew the 26-episode program another season.

“Public television is about engaging, enlightening and informing and we think this program does exactly that in an interesting and unique way,” said Matt Franklin, vice president of Television Operations at Lakeshore Public Media. “It’s a scholarly discussion on a variety of topics that makes you see things from a whole different perspective. There’s really no other program like it across the Chicagoland market.”

PNW’s College of Humanities, Education and Social Sciences (CHESS) produces the program. CHESS Dean Elaine Carey said the program has received award recognitions in the past.

“Lakeshore Public Media’s generous gift gives students and faculty more opportunities to produce an award-winning program,” said Carey. “Lakeshore PBS’s continued support of PNW ensures that students gain valuable experiences in production and broadcasting.”

“Roundtable Perspective” is part of Lakeshore’s Friday night primetime lineup, airing at 8:30 p.m. with rebroadcasts on Sunday mornings. Franklin said the program potentially reaches 3.3 million households in the Chicago area market.

“It’s great content and great perspectives. The quality of the program has come a long way in a short period of time,” Franklin said. “Lakeshore PBS is proud to be associated with Purdue Northwest and the team producing “Roundtable Perspective”.”

Lakeshore PBS Lakeshore PBS signed on the air November 1987 as WYIN Channel 56, a commercially licensed public television station. The non-profit organization continued to upgrade the quality of station production and broadcast equipment over the years, with revenue generated through member contributions and support from local businesses and organizations, as well as state and federal grants.

Over 30 years later, the station remains the sole televised source for local information centered on Northwest Indiana. The station, which operates out of its Merrillville studios, broadcasts two channels: its primary Lakeshore PBS channel and a sub-channel that airs NHK World on 56.2, offering an English-language global network presented from an Asian perspective.

Purdue Northwest Day of Giving Purdue University Northwest (PNW) invites alumni, faculty, staff, parents, students and friends of the University to take part in the April 24 Purdue Northwest Day of Giving, a 24-hour opportunity to give to PNW and to support student scholarships, academic programs, athletics and more. Donations can be made online through 10:59 p.m. CDT (11:59 p.m. EDT) on April 24. Information about donations, how to give to a specific college or cause, and various giving challenges and matching funds is at PNW.edu/dayofgiving.

Purdue University Northwest Purdue University Northwest (PNW) is a student-centered university that values academic excellence, supports growth and celebrates diversity. Located in Northwest Indiana, near Chicago, PNW fosters a vibrant academic community through high quality and engaging undergraduate and graduate education. For more information about PNW, visit www.pnw.edu.