Sometimes it’s easy to forget that technology extends beyond the smart devices that we use in our daily lives. Technology extends to all areas of our lives, including the vehicles we drive to work, and like all technology, people require someone with extensive knowledge of the newest techniques to keep them up to date.
This is where Noland Ponder comes in, service manager at La Porte Chrysler Dodge Jeep Ram. Ponder is constantly looking to bring new innovations and technology to La Porte’s Service Center in order to ensure that customers are given the best and most up-to-date service.
One of the newest changes brought to the dealership was the introduction of the “wiAdvisor”. This tool uses an iPad that plugs into the car to show proper diagnostics. This device detects and reduces time required for the diagnostic process and as a result, allows evaluations to be faster and more accurate. It has also allowed the team to pinpoint exactly what the car is doing or exactly where the repair is needed. Smaller issues that once took a frustrating amount of trial-and-error can now be found in a much shorter amount of time.
The wiAdvisor also allows the device to receive updates from specific companies, similar to a mobile phone update, that allow accurate analysis. Ponder and the members of the Service Center utilize the Chrysler updates and changes to make the business more efficient. At La Porte Chrysler, this is being implemented well ahead of many dealerships, and has already had a great impact on customer, dealer and service techs.
Noland chose this to implement this new technology to allow for better customer service and better customer satisfaction.
The new technology has also made it easier for clients to get in and get out faster and cheaper. These positive effects have been felt with the service center employees as well, now more cars can be serviced efficiently. La Porte Chrysler is at its best by getting customers in and out in a timely fashion and ensuring that they are happy and satisfied.
While most dealers don’t like change, running a more traditional “if it ain’t broke, don’t fix it” mentality. La Porte Chrysler fully embraces the technology and innovations introduced into the market, letting this set them apart from others and making for a better customer experience.
“It just makes sense to stay updated,” says La Porte Chrysler owner Matt Magnuson. “Chrysler coaches us and gives us the tools, it’s the dealerships that have to decide whether to use them or not.”