Cindy Pressinell, SVP, Marketing and Human Resource Officer, proudly announces the promotion of Diane Barenthin to Assistant Vice President, Digital Media Manager.
As the newly appointed AVP, Digital Media Manager, Diane will oversee Horizon's digital advertising, direct marketing, email marketing, and website content management efforts. In her expanded leadership role, she will continue to demonstrate her expertise in digital marketing and data management, working closely with cross-functional teams to ensure alignment of digital initiatives with the company’s overall business goals. This will further strengthen Horizon's competitive position, drive strategic growth, and enhance brand visibility in the marketplace.
Since joining Horizon in 2012, Diane has played a vital role in managing and executing impactful digital advertising campaigns, optimizing direct mail efforts, and delivering successful email marketing strategies. Additionally, Diane has also played a key role in enhancing the bank's website content and SEO performance, strengthening Horizon’s online presence and improving user engagement.
Before joining Horizon, Diane gained valuable experience as an Account Executive with Upside Marketing, where she managed strategic planning, e-marketing, and all areas of direct and digital marketing for a variety of top agency clients.
About Horizon Bancorp, Inc.
Horizon Bancorp, Inc. (NASDAQ GS: HBNC) is the nearly 8 billion–asset bank holding company for Horizon Bank, which serves customers across attractive Midwestern markets through convenient digital tools, as well as its Indiana and Michigan branches. Horizon's retail offerings include prime residential, indirect auto, and other secured consumer lending, as well as a range of personal banking and wealth management solutions. Horizon also provides a comprehensive array of in–market business banking and treasury management services, as well as equipment financing solutions for customers regionally and nationally, with commercial lending representing over half of total loans. More information on Horizon, headquartered in Northwest Indiana's Michigan City, is available at horizonbank.com and investor.horizonbank.com.