Ford’s reputation for performance is well earned – demonstrated on racetracks, on the road, and seen in the fleets of Ford vehicles that are relied on by businesses, craftsmen, farmers, and other workers around the country. Sometimes, though, enthusiasts look for a step up. Fortunately, they can do that while staying with the Ford family by choosing Roush Performance at Currie Motors Ford of Valpo.
Roush Performance, founded by auto industry and racing magnate Jack Roush, is a company that manufactures aftermarket performance parts and other modifications to Ford cars and trucks. Its work spans a vast range of Ford vehicles, but the company focuses on the F-150, the Mustang, and, recently, the Bronco. Superchargers, cold-air intakes, cat-back exhaust kits, high-performance coilover off-road-ready suspension systems, and more all come standard on Roush models.
“It’s a performance company through and through,” said Brendan Rios, sales manager at Currie Motors Ford of Valpo. “Their bread and butter, for example, is the F-150. That’s the best-selling truck for the last 46 years now, and Ford trusts them to provide a high level of quality for every vehicle, to meet the same standards they ask of the trucks that come off their own assembly lines.”
Rios said that, even if you are someone who has been driving F-150s for decades, you can tell something is special when you drive a Roush.
“It always hits differently when you get behind the wheel of a Roush,” Rios said. “It’s a bit higher off the ground compared to a standard F-150; it has that special all-terrain look and stance, and the tone is more aggressive. Roush keeps the comfort of driving the standard F-150 while offering all of that and all-terrain tires.
Currie Motors Ford of Valpo carries a full lineup of Roush’s custom models – the F-150, the Super Duty, the TrakPak Mustang, and the Bronco, as well as the parts to customize your current Ford.
“We’ve been called the number one Roush Performance dealership in the country,” Rios said. “We have the number one Roush inventory too, as far as the F-series for the F-150s. Compared to other Roush dealerships out there, we carry quite a bit more inventory.”
A big part of what earned that recognition as the number one Roush Performance dealership is the expertise of the service team. With years of experience working on Roush vehicles, they are equipped to handle any of the unique upgrades or maintenance necessary for such high-performance vehicles.
“We have Certified Roush Technicians here at the dealership,” Rios said. “These are guys who have been here for well over a decade. They really dive into this kind of work. Even just this morning I heard them fire up a Mustang that they installed a Roush supercharger on. That goes for our parts department too – everybody’s performance-minded here at the dealership.”
Recently, Rios has noticed an uptick in interest toward Roush’s Bronco model. Called the R-Series, it boasts a custom axle-back exhaust with a removable R-Etched Black Tip, a high-capacity air filtration system, and much more.
“We have R-Series Broncos you can buy straight off the lot,” he said. “We also have R-Series kits that come with everything you need to Roush out your own Bronco as well. That comes with a lift, tires, wheels, a graphic package, and other things that let you stand out from other Broncos out there.”
To learn more about Roush Performance, and to see Currie Motors Ford of Valpo’s full lineup of Roush vehicles and products, visit fordofvalpo.com.
Image via Roush Performance.
