American Licorice Company continues to give back during COVID – 19 pandemic

American Licorice Company continues to give back during COVID – 19 pandemic

American Licorice Company’s commitment to its surrounding communities has been a staple of the candy company since first opening its doors.

Although most of the company’s events have been put on hold due to the COVID – 19 pandemic, staff members have been hard at work spreading sweetness and lifting spirits by writing letters thanking frontline workers for their service and for keeping the nation safe, putting together Easter baskets filled with goodies (including their famous Sour Punch and Red Vines candies), and  donating to local organizations including United Way of La Porte County, the Bay Area United Way, and the Pax Center.

In addition, the company chose to expand its support to United Way’s Worldwide COVID-19 Community Response and Recovery Fund. For the entire month of April, American Licorice Company chose to donate $10 to United Way for every online order placed, which tallied a $23,000 donation.

Most recently, American Licorice Company was able to sponsor a pizza giveaway at La Porte High School.  The company purchased 100 pizzas from Domino’s pizza and provided goodie bags containing candy and a few fun things to keep everyone entertained during their time spent at home. “We provided some bubbles, sidewalk chalk, playdough, and various other fun items that provide entertainment for all ages!” said Nicole Krol, Community Outreach & Sustainability Specialist at American Licorice Company.

American Licorice staff members also have been working hard to make masks for associates. Although the company has provided all associates with a bandana face cover, ALC is taking extra precaution.

“This just gives more options for comfort and having more than one option in the event your bandana may become contaminated during the day,” Krol said.

In addition, the company’s beloved Sweet Goods Community Garden has been a work in progress and is almost up and running once again.

“We were finally able to get some plants in the ground last week, and are hoping to be able to provide more vegetables and fruits than previous years to give our community fresh, healthy food,” Krol said.

American Licorice Company plans to continue to look for unique ways to support its community until things begin returning to normal because giving back to its community will always be a top priority.

To learn more about American Licorice Company, visit